GROWTH OBSESSED CREAToRS FOR BRANDS WITH SOMETHING TO SAY
Tired of blending in? So are we. If you've got a brand worth talking about, we're an attention earning social & digital agency that makes sure people buy from you.
From scroll-stopping content to paid ads that actually convert, we help ambitious travel, hospo, property, wellness and lifestyle businesses show up, stand out, and make noise in all the right places.
We are where performance meets punchy creative – cutting through the scroll with content that’s bold, beautiful, and built to work. No fluff. No filler. Just strategic, high-impact creative that drives results.
If it’s not moving the needle, we’re not hitting publish. Let's make this your biggest year yet!
We Help Bold Brands Win
We’re lucky to work with some of the most ambitious brands in the game. Together, we’ve built scroll-stopping campaigns and results-driven creative that actually converts. From hospo to eComm, we’ve been behind the scenes helping bold brands show up strong – and look good doing it.
But don’t just take our word for it; our work (and our clients) say it all.
"I can't say enough about the exceptional work Jeremy and his team at Drake Content have done for us across multiple properties. From The Motley Hotel Richmond to Ms. Parker Restaurant, The Sebel Hotel Ringwood, and The Orchard Restaurant and Bar Ringwood, Jeremy has consistently delivered outstanding results. His expertise and dedication have significantly boosted our online presence and sales across all businesses. Jeremy is always accessible, deeply knowledgeable, and his strategic insights have been invaluable in enhancing our marketing efforts."
"We’ve been working with Drake Content, led by Jeremy, for over three years and it has been an absolute pleasure. The scope of their outstanding collaboration spans across content creation, digital marketing, and driving leads and sales for our three Sealink brands in Sydney. Our partnership with them has been truly rewarding. They are always within reach, remarkably responsive, and adept at nurturing and sustaining a genuine client relationship—something that often eludes you when dealing with larger agencies"
"From the get-go, Jeremy had us feeling confident about our digital marketing game. His hands-on style really delivered the goods, and the whole team at Drake Content is an absolute dream to work with. They've been the perfect partner for our boutique hotel, The Motley. We're confident in our new chapter, nailing our digital marketing activities and creative style. Thrilled to have them with us as we kick off this exciting journey!"
"We utilised Drake Content and Jeremy for a media trip to Okinawa, Japan. Jeremy went above and beyond for us. He exceeded all our expectations and delivered high quality photographic content and excellent edited video footage ,which captured for us the true essence of Okinawa and its people from his visit. He was extremely accommodating to all our requirements and delivered more than what we expected. We would not hesitate in entrusting Drake Content for future projects"
Who Are We?
We’re a creative and performance agency helping bold brands show up loud, sell smart, and stand out online.
Small team, big energy. We’re all in on your brand, your growth, and content that actually delivers. No fluff, no filler, no “just posting to post.” We cut our teeth in travel and hospitality, and we still can’t say no to a boutique stay, a craft beer, or a flight deal. That passion drives what we do – and why we’re so good at helping lifestyle brands make their mark.
We’ll bring fresh eyes, sharp thinking, and straight talk – minus the agency ego. The goal? To make sure your brand doesn’t just show up online – it owns its space.
Our Difference
ROI isn’t a nice-to-have, it’s a must. We don’t just create for the sake of it; we create with purpose. We roll up our sleeves, dig into the data, and craft content that works – all to make sure your brand gets the results it deserves. If it’s not driving ROI, we’re not wasting your time (or ours). Growth is at the heart of everything we do, and we’re here to make sure every piece of content moves the needle.
Our Results
Every strong and successul partnership we’ve built has come down to two things: trust and strategy-based performance.
We don’t chase quick wins or over promise. We show up, do the work, and back it with numbers. It’s why over 80% of our clients stick around for 12 months or more – and keep growing with us.
Here’s what that looks like in action...
ROAS increase
In just three months, we completely overhauled the creative, social, and search strategy for Tourism Central Australia—tripling their ROAS and establishing a new blueprint for producing and delivering high-impact creative at scale. From dynamic video ads to precision-targeted search campaigns, we shifted the focus from generic messaging to destination-led storytelling tailored to key audiences across every stage of the funnel. The result? Greater engagement, increased visitation, and a long-term strategy built for performance, not just pretty pictures.
Lead & Enquiry Uplift
Better content, more authentic snow storytelling, more powerful social and search campaigns for peaked.com.au
YoY Growth for Sealink Sydney
Our creative is at the heart of our performance and growth strategy. It has underpinned one of the most dramatic growth periods for the brand in a decade.
FAQs
Are you new to digital marketing? Don't worry, we've got you covered.
A digital marketing agency develops strategy, creates and manages advertising content across key digital platforms to enhance your brand’s image and deliver value to your customers. Whether it’s Instagram, Facebook, LinkedIn, YouTube, Pinterest, Snapchat or TikTok, digital advertising is the future of marketing — and a powerful tool every business should be leveraging to increase brand visibility, generate leads and drive online conversions.
The cost of digital marketing depends on your business goals, marketing channels, and how hands-on you want to be. Some brands invest as little as $500 per month in basic Google Search ad campaigns, while others spend thousands monthly on full-service agency retainers, paid media, content creation and ongoing optimisation. A tailored digital marketing strategy ensures you're investing efficiently to get the best return on ad spend (ROAS).
Effective social media marketing starts with understanding your audience and setting clear goals. From there, it’s about creating engaging content, posting consistently, responding to comments and messages, and analysing performance. Platforms like Instagram, Facebook, TikTok and LinkedIn require different strategies, but all benefit from a mix of organic content and paid promotion to grow brand awareness and engagement.
Facebook advertising is one of the most cost-effective digital marketing strategies for reaching targeted audiences and driving conversions. With advanced targeting, retargeting, and custom audience features, Facebook ads help businesses get in front of the right people at the right time. Whether you're building brand awareness or generating leads, Facebook ads can deliver strong ROI when managed correctly.
The costs of using Facebook advertising costs vary depending on your audience size, competition, ad quality and bidding strategy. You can start with a daily budget as low as $5, but for consistent performance and data-driven optimisation, many businesses allocate $1,000–$10,000+ monthly. The key is testing different creative, formats and audiences to lower your cost-per-click (CPC) and improve overall performance.g a Content Management System can vary widely based on several factors.
Google Ads is Google’s pay-per-click (PPC) advertising platform that allows businesses to appear at the top of search results, on YouTube, across the Google Display Network, and in Gmail. Advertisers bid on keywords relevant to their products or services, and only pay when someone clicks on their ad. It’s one of the most powerful digital marketing tools for driving high-intent traffic, capturing leads, and converting customers who are actively searching for what you offer.
Google Ads budgets can start as low as $10 per day, but your ideal spend depends on your industry, competition, goals, and how quickly you want to scale. A small business might spend $1,500–$3,000/month on Google Ads, while larger brands invest tens of thousands. The key is to set clear conversion goals, monitor cost-per-click (CPC) and return on ad spend (ROAS), and optimise regularly to get the most out of your budget.
SEO is about earning traffic organically by optimising your site to rank higher in search engine results over time. SEM is paid advertising that gets you to the top of results instantly — but only for as long as you pay. SEO is a long-term investment, while SEM PPC offers immediate visibility and results. Together, they form a powerful digital marketing combo.
To start doing SEO for your website, begin with keyword research to understand what your audience is searching for. Optimise your site’s meta titles, headings, and content to include those keywords. Improve technical elements like site speed and mobile responsiveness, and focus on earning backlinks from reputable sites. SEO is an ongoing process that rewards consistent effort and content creation.
Let's Talk!
The best way for us to get to know each other is over a strong IPA or coffee. We're based in the northern suburbs of Melbourne, where there are no shortage of either. But a video call is just fine to get us started.